Mock Exam: Marketing and Promotion of Video Games

Five Creative Ways to promote the game to both boys and girls equally in the 12-18 age range:

State the games in common played by boys and girls such as temple run or Jet pack joyride.

Advertisement put on to the App Store showing that this game is new and exclusive

Trailer release on Youtube

Fan page on both Twitter and Facebook, This is because teenagers do a lot of social networking and this is a way to get some viral marketing

Advertising in magazine to show that this game is new and hot

Researching Video Games (Clash of Clans)

Clash of Clans is a mobile feeminum strategy video game from supercell, a video game company in finland. A multi player game, Clash of Clans allows players to build their community, train troops, and attack other players to earn gold and build defences to protect against attackers. Players can also use the chat feature to communicate with others and join clans to aid each other.
Purchasing gems via credit card helps players advance faster in the game. The pay-to-advance feature has proved lucrative for Supercell's two iOS applications. Clash of Clans and Hay Day were reportedly generating $2.4 million per day for the company in the first half of 2013. Clash of Clans has been a top 5 downloaded since December, 2012.
On September 30, 2013, the game soft-launched on Android in Canada and Finland. On October 7, 2013, Supercell quietly released Clash of Clans to all other international Google Play Stores.

Marketing: Supercell released an Advertisement in order to generate more revenue
Promotion: They also released a Fan page on both Facebook and Twitter. This was used as viral marketing (without having to pay.)

Researching Video Games (Temple Run)

Temple Run 2 is a 2013 endless running video game developed and published by the Imangi Studios. A sequel to the original game. Produced, designed and programmed by husband and wife Keith Shepard and Natalia Luckyanova. The game has the player taking on the role of an explorer who, having stolen an idol from a temple, is chased by "Demonic monkeys". It was released on the App store on January 17, 2013 and on Google play on January 24.

This game features the same controls as its predecessor. However, the game play itself is slightly different insofar as it introduces new obstacles, such as zip-lines, mine tracks, sharper turns, waterfalls, and jets of fire. The game also features new power-ups, and players now have the ability to save the protagonist from death by using green gems that are collected while running, or purchased online. The game is set in a different location than the first game, and the main character runs faster. The three monkeys that chased the character called Nuwan in the original game have been eliminated. Now, a singular enlarged monkey called Cuchanck is the sole antagonist.

In August, Usain Bolt was made available for purchase for a limited-time. In December, Santa Clause was made available for purchase, also for a limited-time. The December update also included water slides, an unlockable Santa hat for each of the main characters, collectible artefacts such as masks, and a "Christmas progress" chart. Except for Bolt and Santa Claus, all other characters are unlocked with coins; Bolt and Santa must be unlocked with gems.

As gems are rearer in the game, than coins,these are used to unlock special characters. Also in Temple Run 2 there is now a feature of resurrection which can only be used using a gem to bring you "back to life". Because of this players may be forced in to paying real money for this addictive game which is a way that the institutes can make money for this intriguing game which is free to download.

This game was promoted on the app store and also has pages on Facebook and Twitter. By this thee word of mouth is spread creating more "buzz" and the game, inevitably, gets more downloads. Also, a way the game is marketed is advertisements whilst playing another game appearing at the top of the screen.

Researching Video Games (FIFA 14)

E3: FIFA 14 Official Game play Trailer for Xbox One and PS4. Lionel Messi, Pique, and their Barcelona team-mates describe the perfect goal, supported by exclusive game play for FIFA 14.

The game was announced on E3. This is a great way to market FIFA 14 because, just like for Halo 4, thousands of people watch this world wide gaming event as it is the biggest in the world. Does this not only attract a big audience but revenues will be very high because this is a sequel of the extremely successful FIFA 13.

For marketing reasons, EA also released a demo of the new FIFA 14 worldwide on September 10, 2013, two weeks before the launch of the full game available for free download from the PlayStation store and the Xbox Marketplace enabling gamers to have their own opinion about the game. Furthermore,A new engine called EA Ignite Engine will be used in FIFA 14 which is only available on next gen consoles (PS4 & Xbox ONE). This features both graphical and game-play changes such as human intelligence to make the players react more like the real thing, True Player Motion to create more realistic movement from the players and more realism to the way environmental features like weather and stadium crowd dynamics develop during play.

Post release: FIFA 14 now has its own fan page on Facebook and Twitter. This allows players of this game to share what their opinion is (Most good as it is a FAN PAGE!) This is called viral marketing or Word of mouth. This is promoting a product by others talking about it and creating a "buzz"
Sales: On September 13 it was said that FIFA 14 pushed GTA V off the top spot in the UK sales chart.

Researching Video Games (Halo 4)

This is the Halo 4 E3 official trailer. This type of marketing is web based.

This a magazine with the cover marketing Halo 4. This type of marketing is Printed.

Pre-Release: The game was officially announced on june 6, 2011 at the Electronic Entertainment Expo (E3). This is a good way to market Halo 4 as E3 is the worlds biggest gaming event and have thousands of viewers each year. By doing this already a lot of people are going to be talking about the new game increasing the amount of promotion. Furthermore, as this is a sequel it already has a large audience to target, this means that Microsoft will bring in more revenue than a completely new game to the world.

Post-Launch: The game has been supported post launch with bug fixes, updates, and downloadable content. The downloadable content is very important for the game as this can bring in more revenue for the game makers and the platform it is played on (Xbox). This is because gamers will want to get as much content as they can in gameplay and if the only way is to pay and download exclusive content, then so be it.

Sales: Halo 4 grossed US$220 million on its launch day and $300 million in its opening week. The gross was a new record for the franchise, surpassing Halo: Reach's $200 million first-day gross. More than one million people played Halo 4 on Xbox live within the first 24hours of release. While Halo 4 debuted at the top of the UK video Games Chart and became the 18th biggest launch ever in the UK. U.S. retail tracking firm NPD reported that Halo 4 was the second most sold retail video game of November 2012, The third most sold retail video game of December 2012, and the third most sold retail video game of the year. Also, in 2012, Halo 4 was the 3rd most played game on Xbox Live based on average unique users per day.

Assignment 2: Plan

Assignment 2: Planning

Task 1:

Genre: Drama/ Action (Urban)

Setting: Urban region (School)

Starring: Nazim Waheed, N/A, N/A, N/A

Cameraman: N/A

A small group of teens discover a long lost mystery in the school and is up to them to keep everyone safe and solve the case.

Task 2/ Basic Idea:

When the group of teens fall out and are not prepared to talk any-time soon they all discover the same thing at the same place all at once. They can’t sacrifice the town’s population so they had no excuse not to work as a team. On the way there is some problems within and without the group but as they work through the challenges they grow a stronger bond.

Task 3:

A small group of teens discover a long lost mystery in the school and is up to them to solve the case. Three former friends at school make a discovery but they all have one aim and one case but cannot do it alone and do not want to stay together. The leader, Brains, and the strong one, all here a team with the worst chemistry on Earth and unhappy seeing each other but go and try finding a murderer with no one but the three to help crack the case. Along the road are fights, challenges and much more all waiting for these three around the corner.

Task 4: 

Log line: A small group of teens discover a long lost mystery in the school and is up to them to solve the case.
Genre: Drama / Action
Similar film: Mystery team
Rough Target Audience: 13 - 30
Main Characters: Starring: Nazim Waheed ...
Narrative: 

Film Poster and Trailer- Key conventions

This is the poster of the X-men first class movie.
The genres are: Action / Sci-fi

key conventions: Tagline, Central image, Title, Release Date, Colour Scheme (Dark), Production Blurb.

Key conventions (Trailer): Name check, plot, music, release date, colour scheme (dark), text on screen.

Target Audience: 12 - 42

I think that this is successful as it looks like a very exciting/dramatic movie. Also, this was rated 7.8/10 stars on IMDb which is respectfully high.

Magzine Cover

Exploring Fonts

Hi People!

So our task was to see the fonts and decide which fonts we should use to match the word. So here's what I got...

Camera Shots

Hi Bloggers!

Camera shots

This post will be about the different camera shots we took in class:

This shot is an over shoulder shot of the the teacher and new pupil having a conversation. This lets viewers know that a new student is being welcomed into the classroom by the teacher.





This shot is a over the shoulder one of the teacher and pupil. The teacher is instructing the pupil were his seat is.

This shot is a medium shot of the new student working. This helps to infer that the student is working in his book.

This shot is an over the shoulder shot of pupils bullying the new student. This would make people think perhaps he is being bullied.

This one is a medium close up of the new student and a medium shot of the bullies. This shot shows he is being physically bullied by the students.

This is a medium close up of another teacher who has observed the bullying. The teacher shows up at the door and doesn't looked pleased by the disgusting behaviour.

This is a long shot of all the characters. Teacher is telling students off.

This is a close up of the names of the bullies going onto the consequence board. The students are now in serious trouble.

Fruit Bowl Colours

HI!

Our activity was to colour in a picture of a fruit bowl using the colours either representing the colours from; Urban. Winter, Expensive, Autumn, Fresh, Vibrant.

To complete the colouring of the picture, I used 'vibrant' colours...

Firstly, I got a vibrant picture from Google images and put it into the top right corner
Then, I saved the picture (without colours) and opened it on to photoshop.
To fill it in I used the eyedropper tool to pick a colour from the vibrant image and used the paint bucket tool after I had chosen what colours to use
Finally, after filling in the picture with these amazing colours, the result is in front of you!

GTA target Audience Profile

Hi Everyone!

So, the game I picked to make an audience profile about was the very popular GTA 5.

Video Game Analysis Using 'LIAR'

HI,

The video game ad I chose to analyse was  Battle-Field 3 on PC.

This is an action packed game, a part of the battle-field series, with all different pack features including; 4 Legendary maps also with better, more improved weapons and much more.

L- The language used is more formal and is very 'straight to the point' in what the game contains
I- This game is from big names in the gaming industry (SEGA/DICE/EA) and because of the name they've made this attracts customers and the game can also be charged at premium rates
A- (28-35yrs - male)The audience looks to be more male than female as there is a male character on the front cover. Furthermore, with the emphasis of the background, which consists of army tanks and helicopters, supports the point that this game is targeted at males.
R- The game has been designed for males and has been shown as a violent game as well with lots of action as well. Also, in the texts that have been put in the ad the parts that they have deliberately wanted to make eye catching are written in another colour (orange) because this information can be the company's strongest persuasive piece of text...

Video-game Research

Hi Bloggers!

The game I researched on was Fifa 13.
This game is available on; Playstation, Xbox, PC, Wii U, iOS
The main institute of development was: Electronic Arts (EA)
Fifa 13 was released on September 25th 2012 (Other dates according to location), and was for sale for around £40. 

Fifa 13 sold more than one million copies (1.23 million units in 48hours) in the UK in its first week of release and was the fourth game to do so after; Call of duty: MW2, Call of duty: Black ops and Call of duty: MW3. It was also topped on the UKIE charts on all formats week ending September 29 2012. 4.5 million copies were sold worldwide in five days, with 7.4 million units sold four weeks after its release, which makes the game the biggest videogame launch of 2012.

Fifa 13 was marketed by: Buses, Video (Youtube, TV, etc.) , social networking (On Facebook the official Fifa 13 page has over 50,000 'likes') and billboards...

(This is the official fifa 13 TV ad for playstation)

The T.V ad gave across a message that you are the player, 'a new signing' ( We see this as a person in the video held a news paper which read 'new signing' and the picture of 'the new signing' was the person who is about to play Fifa) This message can get across to people in other parts of the world were English is not the main language used, so all EA have to do is change the text on the newspaper from English into other languages based on where the Advertisement is expected to be shown (i.e in Spain they'll use Spanish)

The targeted audience for Fifa 13 would be around 10-30 years old (Male).
This game was a massive success worldwide as we can see the figures of how many units were sold (and are still increasing) In my opinion, I think that the marketing and promotion campaigns were successful not only because of the figures stated which show how much was sold but also because the advertisements are intriguing, one of the things that makes me feel this way about the campaign was the fact that great names all over the world were in the Ad, three of them being; Messi (The world's best footballer), Benzema ( One of the great players worldwide), Roy Hodgson (England national team manager). Furthermore, the campaign was made a success as it showed things that weren't always expected to happen ( An ordinary person, sitting on the sofa, and playing a video game... I'll say that's pretty cool...)

There is also Fifa 14 soon releasing, as a part of the fifa series, on the 27th of September.

It's just these details all put together making Fifa 13 the best sports game the world has ever experienced... yet.

HSBC Different Qualities Ad

Hi there,

This is the HSBC ad that I created on Photoshop.
In this 'different qualities' ad it shows that you can be a great winner on your own. A great winner with your team. But, just because you don't win a medal for feeding your family does not mean that this WIN is any less than being Usain Bolt or part of Manchester united...

I could have improved my work by putting a full-stop after the word 'WIN' in the ad as this would have emphasised on the word and what goes through the consumers mind coming across this ad.

I could have used a different word like 'Greatest' as this may have been seen stronger.
NAZIM

Advert Campaign

Hi Everyone!
I was set a task to make an ad campaign for the release of the hunger games: Training - Game.

I was the account manager and the group leader (dept. Slogan director). Sharife was the art director (Did a great piece of work) . And certainly not the least, Rumaan was in charge of the slogan (and deputy art director)(which took a lot of time and thought)

The Slogan was: When Training comes to play
Our logo (designed by Sharife & Rumaan) was an eagle and in front of it was a bow and arrow which was very eye-catching because of the vibrant colours used.
What I did:  The selling price was £35 but prices will fall later in the future. The release date was 1st Nov 2013 and the predicted target market is 10-18 years of age. Our budget was £1,000,000 and we used a massive £995,000 saving £5,000 but using the money we had to its max. We used up money on various ad campaigns but the main ones were: TV ads- This was as the most popular target market's past time is watching T.V our ads will also be shown on BBC, comedy central and Sky (very popular broadcasters in the UK). Another important campaigning device we used was spending money on ads on the internet, this was also because a lot of the target market will use up time on the web. On the whole I think that our group was great because of the effort and communication throughout this project.

NAZIM

Textual Analysis

Textual analysis on a clip from Iron man 3

Genre - The genre was action. We know this as there was a lot of explosions and flashing images used in this scene.

Audience - The targeted audience is people aged 13 - 35 years of age.

Platform - Iron man 3 can be watched on; Tablet, PC, YouTube, DvD

Why I chose GCSE media

Hi guys!
The reason why I chose media as a GCSE subject was because I love computer works and how technology is used in the present day. Furthermore, I thought that it will be a very enjoyable subject to work on even-though it may be challenging throughout the year. Also I had recommendations from other students who had already studied media, which supported all the reasons why I should also study media this year.
Wish me luck!

Nazim