Researching Video Games (Temple Run)

Temple Run 2 is a 2013 endless running video game developed and published by the Imangi Studios. A sequel to the original game. Produced, designed and programmed by husband and wife Keith Shepard and Natalia Luckyanova. The game has the player taking on the role of an explorer who, having stolen an idol from a temple, is chased by "Demonic monkeys". It was released on the App store on January 17, 2013 and on Google play on January 24.

This game features the same controls as its predecessor. However, the game play itself is slightly different insofar as it introduces new obstacles, such as zip-lines, mine tracks, sharper turns, waterfalls, and jets of fire. The game also features new power-ups, and players now have the ability to save the protagonist from death by using green gems that are collected while running, or purchased online. The game is set in a different location than the first game, and the main character runs faster. The three monkeys that chased the character called Nuwan in the original game have been eliminated. Now, a singular enlarged monkey called Cuchanck is the sole antagonist.

In August, Usain Bolt was made available for purchase for a limited-time. In December, Santa Clause was made available for purchase, also for a limited-time. The December update also included water slides, an unlockable Santa hat for each of the main characters, collectible artefacts such as masks, and a "Christmas progress" chart. Except for Bolt and Santa Claus, all other characters are unlocked with coins; Bolt and Santa must be unlocked with gems.

As gems are rearer in the game, than coins,these are used to unlock special characters. Also in Temple Run 2 there is now a feature of resurrection which can only be used using a gem to bring you "back to life". Because of this players may be forced in to paying real money for this addictive game which is a way that the institutes can make money for this intriguing game which is free to download.

This game was promoted on the app store and also has pages on Facebook and Twitter. By this thee word of mouth is spread creating more "buzz" and the game, inevitably, gets more downloads. Also, a way the game is marketed is advertisements whilst playing another game appearing at the top of the screen.