Clash of Clans is a mobile feeminum strategy video game from supercell, a video game company in finland. A multi player game, Clash of Clans allows players to build their community, train troops, and attack other players to earn gold and build defences to protect against attackers. Players can also use the chat feature to communicate with others and join clans to aid each other.
Purchasing gems via credit card helps players advance faster in the game. The pay-to-advance feature has proved lucrative for Supercell's two iOS applications. Clash of Clans and Hay Day were reportedly generating $2.4 million per day for the company in the first half of 2013. Clash of Clans has been a top 5 downloaded since December, 2012.
On September 30, 2013, the game soft-launched on Android in Canada and Finland. On October 7, 2013, Supercell quietly released Clash of Clans to all other international Google Play Stores.
Marketing: Supercell released an Advertisement in order to generate more revenue
Promotion: They also released a Fan page on both Facebook and Twitter. This was used as viral marketing (without having to pay.)
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