The game I researched on was Fifa 13.
This game is available on; Playstation, Xbox, PC, Wii U, iOS
The main institute of development was: Electronic Arts (EA)
Fifa 13 was released on September 25th 2012 (Other dates according to location), and was for sale for around £40.
Fifa 13 sold more than one million copies (1.23 million units in 48hours) in the UK in its first week of release and was the fourth game to do so after; Call of duty: MW2, Call of duty: Black ops and Call of duty: MW3. It was also topped on the UKIE charts on all formats week ending September 29 2012. 4.5 million copies were sold worldwide in five days, with 7.4 million units sold four weeks after its release, which makes the game the biggest videogame launch of 2012.
Fifa 13 was marketed by: Buses, Video (Youtube, TV, etc.) , social networking (On Facebook the official Fifa 13 page has over 50,000 'likes') and billboards...
(This is the official fifa 13 TV ad for playstation)
The T.V ad gave across a message that you are the player, 'a new signing' ( We see this as a person in the video held a news paper which read 'new signing' and the picture of 'the new signing' was the person who is about to play Fifa) This message can get across to people in other parts of the world were English is not the main language used, so all EA have to do is change the text on the newspaper from English into other languages based on where the Advertisement is expected to be shown (i.e in Spain they'll use Spanish)
The targeted audience for Fifa 13 would be around 10-30 years old (Male).
This game was a massive success worldwide as we can see the figures of how many units were sold (and are still increasing) In my opinion, I think that the marketing and promotion campaigns were successful not only because of the figures stated which show how much was sold but also because the advertisements are intriguing, one of the things that makes me feel this way about the campaign was the fact that great names all over the world were in the Ad, three of them being; Messi (The world's best footballer), Benzema ( One of the great players worldwide), Roy Hodgson (England national team manager). Furthermore, the campaign was made a success as it showed things that weren't always expected to happen ( An ordinary person, sitting on the sofa, and playing a video game... I'll say that's pretty cool...)
There is also Fifa 14 soon releasing, as a part of the fifa series, on the 27th of September.
It's just these details all put together making Fifa 13 the best sports game the world has ever experienced... yet.
WWW: This is a very good research project and you've picked out so many relevant details to what made the campaign a success.
ReplyDeleteEBI: I'd like to see a few more examples of promotional techniques - perhaps social networking such as Facebook and Twitter? You could also discuss the use of actual players in more detail (you are on to a very good point there).
LR: See above.