The game was announced on E3. This is a great way to market FIFA 14 because, just like for Halo 4, thousands of people watch this world wide gaming event as it is the biggest in the world. Does this not only attract a big audience but revenues will be very high because this is a sequel of the extremely successful FIFA 13.
For marketing reasons, EA also released a demo of the new FIFA 14 worldwide on September 10, 2013, two weeks before the launch of the full game available for free download from the PlayStation store and the Xbox Marketplace enabling gamers to have their own opinion about the game. Furthermore,A new engine called EA Ignite Engine will be used in FIFA 14 which is only available on next gen consoles (PS4 & Xbox ONE). This features both graphical and game-play changes such as human intelligence to make the players react more like the real thing, True Player Motion to create more realistic movement from the players and more realism to the way environmental features like weather and stadium crowd dynamics develop during play.
Post release: FIFA 14 now has its own fan page on Facebook and Twitter. This allows players of this game to share what their opinion is (Most good as it is a FAN PAGE!) This is called viral marketing or Word of mouth. This is promoting a product by others talking about it and creating a "buzz"
Sales: On September 13 it was said that FIFA 14 pushed GTA V off the top spot in the UK sales chart.
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