HSBC Different Qualities Ad

Hi there,

This is the HSBC ad that I created on Photoshop.
In this 'different qualities' ad it shows that you can be a great winner on your own. A great winner with your team. But, just because you don't win a medal for feeding your family does not mean that this WIN is any less than being Usain Bolt or part of Manchester united...

I could have improved my work by putting a full-stop after the word 'WIN' in the ad as this would have emphasised on the word and what goes through the consumers mind coming across this ad.

I could have used a different word like 'Greatest' as this may have been seen stronger.
NAZIM

Advert Campaign

Hi Everyone!
I was set a task to make an ad campaign for the release of the hunger games: Training - Game.

I was the account manager and the group leader (dept. Slogan director). Sharife was the art director (Did a great piece of work) . And certainly not the least, Rumaan was in charge of the slogan (and deputy art director)(which took a lot of time and thought)

The Slogan was: When Training comes to play
Our logo (designed by Sharife & Rumaan) was an eagle and in front of it was a bow and arrow which was very eye-catching because of the vibrant colours used.
What I did:  The selling price was £35 but prices will fall later in the future. The release date was 1st Nov 2013 and the predicted target market is 10-18 years of age. Our budget was £1,000,000 and we used a massive £995,000 saving £5,000 but using the money we had to its max. We used up money on various ad campaigns but the main ones were: TV ads- This was as the most popular target market's past time is watching T.V our ads will also be shown on BBC, comedy central and Sky (very popular broadcasters in the UK). Another important campaigning device we used was spending money on ads on the internet, this was also because a lot of the target market will use up time on the web. On the whole I think that our group was great because of the effort and communication throughout this project.

NAZIM