The video game ad I chose to analyse was Battle-Field 3 on PC.
L- The language used is more formal and is very 'straight to the point' in what the game contains
I- This game is from big names in the gaming industry (SEGA/DICE/EA) and because of the name they've made this attracts customers and the game can also be charged at premium rates
A- (28-35yrs - male)The audience looks to be more male than female as there is a male character on the front cover. Furthermore, with the emphasis of the background, which consists of army tanks and helicopters, supports the point that this game is targeted at males.
R- The game has been designed for males and has been shown as a violent game as well with lots of action as well. Also, in the texts that have been put in the ad the parts that they have deliberately wanted to make eye catching are written in another colour (orange) because this information can be the company's strongest persuasive piece of text...
WWW: An excellent choice of advert and you have clearly researched the game. However...
ReplyDeleteEBI: I don't think you read my example analysis. Language refers to media language - the key conventions of the advert. You've mistaken this for an English lesson! The audience is also interesting - are you telling me people under 28 are not targeted by a videogame like this?
LR: Go back to the above and improve.
Language: The key conventions of the ad were: The name of the game is big and clear so that tells us basically what the game is called, Release date, this is under the title showing when the game will be available to buy. Front cover of the game and a shot taken from the game which looks very dramatic and interesting. Publishers logos are there as well at the bottom leaving the mark on the game. It's a good way to sell the game with the company's logos on the ad as EA is a big gaming name and will attract customers.
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