Researching Video Games (Halo 4)

This is the Halo 4 E3 official trailer. This type of marketing is web based.

This a magazine with the cover marketing Halo 4. This type of marketing is Printed.

Pre-Release: The game was officially announced on june 6, 2011 at the Electronic Entertainment Expo (E3). This is a good way to market Halo 4 as E3 is the worlds biggest gaming event and have thousands of viewers each year. By doing this already a lot of people are going to be talking about the new game increasing the amount of promotion. Furthermore, as this is a sequel it already has a large audience to target, this means that Microsoft will bring in more revenue than a completely new game to the world.

Post-Launch: The game has been supported post launch with bug fixes, updates, and downloadable content. The downloadable content is very important for the game as this can bring in more revenue for the game makers and the platform it is played on (Xbox). This is because gamers will want to get as much content as they can in gameplay and if the only way is to pay and download exclusive content, then so be it.

Sales: Halo 4 grossed US$220 million on its launch day and $300 million in its opening week. The gross was a new record for the franchise, surpassing Halo: Reach's $200 million first-day gross. More than one million people played Halo 4 on Xbox live within the first 24hours of release. While Halo 4 debuted at the top of the UK video Games Chart and became the 18th biggest launch ever in the UK. U.S. retail tracking firm NPD reported that Halo 4 was the second most sold retail video game of November 2012, The third most sold retail video game of December 2012, and the third most sold retail video game of the year. Also, in 2012, Halo 4 was the 3rd most played game on Xbox Live based on average unique users per day.