Name of game: Dark Souls 2
Release date: March 11th 2014
Institutions behind the game (game studio/publisher): FromSoftware in Japan and Namco Bandai in the rest of the world.
Print:
Print adverts;
On the print adverts, the viewers can easily identify the game name situated at the top alongside what edition the game is (collectors, black armour, standard etc). The typical font used in the souls game series is used once again on the print adverts which can somewhat be a feeling of nostalgia to the fans. The slogan 'Prepare to die' is surprisingly not shown on these print adverts because these are used to show what editions the game has instead of a print advert of the game itself. The image of the knight wearing the certain armour is used in different things such as the collectors art book, the game cover itself and even the CD. The colour scheme resembles a dull atmosphere of purely grey (the colour known to be colourless) and black (possibly smoke) with fire as the background.
Reviews;
'Despite this schism, it’s definitely a nice world to look at.' Positive.
'The game looks gorgeous when you're roaming around outside in a naturally lit area, or carrying around a torch.' Positive.
'Iconic bosses also provide a ton of memorable moments of pain and regret that eventually become triumph.' Positive.
Dark souls 2 was also shown in the EDGE gaming magazine. This is extremely effective in promoting the game because gamers and fans can learn more about the game or even find out about it through this magazine as some fans who are interested in gaming might read these magazines but are not notified through social media when a new game is released. This allows a wider range of audience to be targeted.
This front cover was especially successful because it shows the same knight as the background (which became as somewhat a logo to the game) and shows other reviews of related things such as PS4 or XBOX ONE.
Release date: March 11th 2014
Institutions behind the game (game studio/publisher): FromSoftware in Japan and Namco Bandai in the rest of the world.
Print:
Print adverts;
On the print adverts, the viewers can easily identify the game name situated at the top alongside what edition the game is (collectors, black armour, standard etc). The typical font used in the souls game series is used once again on the print adverts which can somewhat be a feeling of nostalgia to the fans. The slogan 'Prepare to die' is surprisingly not shown on these print adverts because these are used to show what editions the game has instead of a print advert of the game itself. The image of the knight wearing the certain armour is used in different things such as the collectors art book, the game cover itself and even the CD. The colour scheme resembles a dull atmosphere of purely grey (the colour known to be colourless) and black (possibly smoke) with fire as the background.
Reviews;
'Despite this schism, it’s definitely a nice world to look at.' Positive.
'The game looks gorgeous when you're roaming around outside in a naturally lit area, or carrying around a torch.' Positive.
'Iconic bosses also provide a ton of memorable moments of pain and regret that eventually become triumph.' Positive.
Dark souls 2 was also shown in the EDGE gaming magazine. This is extremely effective in promoting the game because gamers and fans can learn more about the game or even find out about it through this magazine as some fans who are interested in gaming might read these magazines but are not notified through social media when a new game is released. This allows a wider range of audience to be targeted.
This front cover was especially successful because it shows the same knight as the background (which became as somewhat a logo to the game) and shows other reviews of related things such as PS4 or XBOX ONE.
This trailer is effective because not only does it show you sections of the game and game play, it also gives the audience a brief of the story of the game too. This is really good for the gamer fans because they will be interested in the plot behind the game.
Another huge way the game is promoted is through YouTube. Dark Souls 2 is played by many YouTubers but the most YouTuber promoting this game is Pewdiepie. Pewdiepie is a video game commentator and player and most games he plays his fan base sooner or later buys the game. He has the most subscribed YouTube channel therefore since he does a Let's Play series on Dark Souls 1 and 2, the game is promoted to millions of people worldwide simply through Pewdiepie.
E-Media:
The main website for the game is www.darksoulsii.com/uk/. This website is essential for core fans and gamers because it tells you all the latest news relating to the game, the website has links to the games Facebook and Twitter pages with recent tweets and comments shown. You can pre-order the game from that website as well as the date of release of the PC version (25th of April 2014). Furthermore, there is a designated Media section where all the screenshots of the game can be found as well as videos (past trailers etc). On addition, the large community can be found on the website and can be accessed via different ways such as the forums where fans and gamers can share there experience playing Dark Souls 2 and ask for tips and advice.
YouTube examples;
As said above, this helps promote the games as the subscribes (especially on Pewdiepie's) might like the game and buy them themselves.
The Facebook page of Dark Souls 2 is literally called Dark Souls 2 and has 46,009 likes currently.
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