GTA V MM47

1. How long before release did the GTA V campaign begin?
2. How did the institution want existing GTA fans to react to the early trailers?
3. How did the steady release of trailers build excitement and hype about the game?
4. How was the launch used to generate news coverage?
5. What effect did the strict embargo have on the audience?
6. In your opinion, why was the campaign for GTA V so successful?