I think that Star Trek had a good marketing campaign and one of the most significant aspects was releasing a teaser trailer in June 2011. This was because this was the first in-play that was publicly shown which would have created a buzz especially within the group of 'Trekies'- an awful name for the Star Trek die hard fans.
There was also a press release in order to maintain the interest this was an important aspect to maintain as lots of Star Trek fans (and general gamers) would've been speculating the activity of video games
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