They buy add-ons, extra lives and access to higher levels. These microtransactions have been criticised, but its British-based developer King is quick to point out that more than half of players who reach the last level in Candy Crush Saga have done so without any financial outlay.
The hefty revenues have led to speculation that King, which has its HQ at London's Kings Cross, is preparing for an initial public offering (IPO) of shares in the US.
500 Million people have installed the game.
- April 2012: Candy Crush released on Facebook
- November 2012: Released for iOS devices
- December 2012: Launches on Android devices
- February 2013: Most popular game on Facebook
- September 2013: Launches on South Korean Kakao messaging service
- November 2013: Reaches 500 million downloads worldwide
- December 2013: Dreamworld expansion released
- Source: Appdata
the typical Candy Crush Saga player is a woman aged 25-45.
- 25% of players have spent money on Candy Crush
- 32% of players ignore friends and family
- 30% say they are addicted to the game
I haven't personally downloaded the game as I didn't find it as fun and enjoyable as some may suggest. I've played it on a friend's tablet once and got bored as there wasn't much challenge and wasn't much you could do.
Reading an article on this game I found out that woman pay up to £400 000 a day playing this addictive game, some admit that playing this game has strained their backs or even being late for collecting their children from school. Some people say that the reason women play the game so much is because it is very simple and just "fun" which makes them want to play even more. To continue, some women at work have competitions with co-workers to get to the furthest level.
It seems that if they're not careful, some players may soon find the sweet taste of Candy Crush turning rather sour. - Jill Foster, Mail Online.
Reading an article on this game I found out that woman pay up to £400 000 a day playing this addictive game, some admit that playing this game has strained their backs or even being late for collecting their children from school. Some people say that the reason women play the game so much is because it is very simple and just "fun" which makes them want to play even more. To continue, some women at work have competitions with co-workers to get to the furthest level.
It seems that if they're not careful, some players may soon find the sweet taste of Candy Crush turning rather sour. - Jill Foster, Mail Online.
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